Applicants should be educators teaching SEO or content marketing, creators on YouTube or LinkedIn, bloggers writing reviews and comparisons, newsletter authors with marketing audiences, agencies, consultants, or community builders focused on AI search and content. Coupon, incentive, or cashback sites are not accepted, nor are under-construction sites, off-topic audiences, branded paid-ads buyers, or applicants with no public presence. Surfer recommends at least 5,000 monthly visitors and requires a professional website relevant to SEO or content marketing. Applications are reviewed manually, typically within 24 hours, and approved partners receive a free month to try the platform. PPC trademark bidding is prohibited, and affiliates must not use misleading claims or unapproved coupons. The program is managed through PartnerStack.