Applicants should have a relevant website, blog, social media audience, newsletter, or professional network focused on small businesses, retail, restaurants, payment technology, entrepreneurship, or business software. Consultants, industry educators, software reviewers, and content creators may be suitable candidates, depending on the specific Square partner or referral program available in their region. Applicants must meet the applicable program’s eligibility and approval requirements and follow its terms, branding rules, and promotional policies. Marketing claims must be accurate, affiliate or referral relationships must be disclosed where required, and prohibited advertising practices must be avoided.