Prospective applicants should have a relevant website, blog, newsletter, or professional audience interested in product analytics, conversion optimization, SaaS, customer experience, or digital marketing. Analytics educators, technology reviewers, product consultants, and B2B publishers may be suitable depending on the available program. Applicants should verify whether Heap currently offers an affiliate opportunity or primarily works through referral and strategic partner arrangements, then confirm the applicable eligibility and approval criteria. Any participants must follow the relevant agreement, use truthful promotional claims, respect brand guidelines, disclose affiliate relationships where required, and avoid unauthorized or deceptive marketing.