The program is open to media and marketing affiliates, including bloggers, YouTubers, influencers, marketing agencies, and SEO consultants with audiences interested in search optimization and digital marketing. Serpstat runs a cost-per-sale model with up to 30% commission, though some sources indicate a tiered structure where the rate increases as more first payments are generated. The cookie window is commonly reported at 30 days. Payouts are monthly via PayPal, with some sources citing no minimum threshold while others report a $50 minimum—affiliates should confirm current terms directly with Serpstat. The program is managed in-house, and promotional materials include HTML and image banners, text links, and influencer support. Content should be relevant to SEO, PPC, or digital marketing; adult, religious, and political content is generally not accepted.