Applicants should operate a website, blog, social channel, or publication that reaches designers, marketers, small business owners, students, or creators. Adobe does not impose a minimum audience size, and joining is free. The program is managed through Partnerise, so applicants must submit an application, accept the program terms, and request the Adobe campaign to be added to their account. Promotional methods must comply with Adobe’s policies, and commissions are paid only on qualified paid subscriptions—not on free trials or cancelled orders.